90s Legendary Starter Jackets

Hi lovelies! Today we are going to talk about one of the most iconic clothing that comes to mind when it comes to sports, legendary starter jackets of the 90s. Starter jackets were a huge hit because of its branding strategy, high-quality craftsmanship, and stylish design. The fact that the design on starter jacket represented more than just a sport but also the New York hip-hop scene set it apart from other athletic apparel available at the time. It was dazzling enough for rap and sport fans to start wearing them. Starter jackets were a breath of fresh air for everyone. And I hope, in this article, you will get the answers for your questions about 90s starter jackets. The clothing line Starter, what 90s starter jacket is, their rise and fall and how they came back and also how to style them. We will discuss these in this article.

The Clothing Line Starter

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David Beckerman, a graduate of the University of New Haven, established Starter in New Haven, Connecticut, to provide uniforms for high school sports teams at first. Now, American clothing company Starter, Inc. focuses on major league sports organizations. Currently, Starter has licenses for MLB, NBA, NFL, and NHL franchises. One non-sports arrangement is a collaboration with Coca-Cola. With its officially licensed jackets for the major professional sports leagues in the US, Starter gained national attention in the early 1990s. The jackets rose to fame and became a status symbol for the time. In addition to jackets, Starter currently produces t-shirts, hoodies, sweatpants, leggings, socks, casual clothing, and accessories including bags and caps. Also, after being purchased from Nike, Inc. in 2007, Starter has been a part of the Iconix Brand Group.

The Rise of Starter Jackets

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With a number of professional sports leagues, the business engaged into non-exclusive license agreements in 1976. The business had agreements in place with the NBA, NFL, NHL, and CFL by 1983. Nonetheless, a marketing approach can also be credited for the company’s rise during this decade. By prominently featuring its “S and Star” trademark in their designs, the corporation not only turned licensed sports apparel into a status symbol for fashion, but it also developed recognition. Starter was awarded a contract to make the parkas worn by NFL head coaches. Early in the 1990s, Starter started to widen its distribution networks, eventually covering over 25 nations in the Pacific Rim, Europe, and North America. The money raised from the initial public offering was also utilized to develop “Brand Starter,” the company’s own sportswear line free of sport emblems, as well as to increase sales to Europe and the Pacific Rim.

The Fall of Starter Jackets

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Starter lost $2.2 million in the second quarter, despite having a 23% gain in the first quarter of 1994 compared to the same period in 1993. Sales for the second quarter of 1994 were unchanged at $57.8 million, slightly less than sales for the same period in 1992. Starter had anticipated the loss, which it attributed to late vendor supplies, delays in shipping to retailers, higher advertising and staffing expenditures, as well as start-up and contractor fees for a new Memphis distribution center. Starter joined Champion and then-rival Nike as one of three companies who provided uniforms for the NBA in 1997, mostly for the New York Knicks and Charlotte Hornets. The accounts of the original business were transferred to Puma as business began to collapse. The NY Yankees were the final MLB team to wear Starter jackets in 2000, when 29 other teams switch to the MLB Authentic Collection.

The Return of Starter Jackets

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Early in 2010, Starter and Walmart teamed. Nike sold the Starter brand to Iconix Brand Group in 2007. As the star brand ambassador for Starter’s national advertising, quarterback Tony Romo secured an exclusive endorsement deal with the company in 2009. Starter produced slide sandals, basketball shorts, snapbacks for other brands, compression shirts that were comparable to Under Armour brand compression shirts in those years, as well as basketball sneakers, tennis shoes, sport collaborative jackets, compression shorts, and snapbacks. In 2013, it was revealed that Starter would reintroduce its satin and pullover jackets in Sports Authority and Foot Locker stores across North America in the second half of the summer. Stores and websites both marketed the new line of pullover and satin coats. In 2018 it was revealed that all eight teams of the Alliance of American Football had chosen Starter as their official on-field clothing and game day uniform provider.

The Influences of Sports on Fashion

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Although not everyone is a sports fan, we cannot ignore sports’ influence on the fashion industry. Sports athletes have begun to define trends as the fashion and sports industries continue to interact over the centuries. For some people wearing their favorite team’s jersey, starter jacket or bag is a way of showing their support, because whatever you are wearing has your favorite team’s logo on it. Also, by incorporating streetwear into their designs, emerging designers are giving the sport an unique perspective. As a result, sportswear is not only becoming more popular but also being regarded as high fashion. Since it’s possible that many people might be seen wearing a baseball cap or starter jacket without having any interest in either, this has given rise to the athletic style. Young professional athletes have furthered this new development by introducing a new audience to sports.

How to Style Starter Jacket

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While the Starter Jacket has athletic roots, there are various ways to wear and style it that make it a streetwear essential that can improve your fit. In many situations, you’ll undoubtedly want the starter jacket to be the center piece of your outfit. To create many looks with a single jacket, you can also match it with various pant designs, dresses, skirts and even layer it over hoodies. Also, I found some starter jackets that are oversized. You should check out if you love them. This Toronto Maple Leafs Starter jacket ( https://www.amazon.com/Starter-Mens-Varsity-Jacket-XX-Large/dp/B0BP76C79C/ref=sr_1_49?keywords=starter+jackets&qid=1677233480&sr=8-49 ), green New York Jets Starter jacket ( https://www.amazon.com/Starter-Historic-Renegade-Varsity-Full-Snap/dp/B09CSWYXD2/ref=sr_1_2?keywords=starter+jackets&qid=1677233480&sr=8-2 ) or Michigan State Starter jacket ( https://www.amazon.com/Starter-Michigan-Varsity-XX-Large-Regular/dp/B0BHW74CMN/ref=sr_1_9?keywords=starter+jackets&qid=1677233480&sr=8-9 ). You can choose either these or you can find the team that you support.

Jeans or Trousers

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Everyone knows that jeans are so easy to style. Furthermore, the whole outfit would look amazing. And adding a starter jacket to your outfit will be a breath of fresh air. Moreover, not just your jeans but also your trousers can look so good with your favorite team’s starter jacket. Maybe a raiders starter jacket 90s inspired can be your choice or any team that you support. Depending on the colors of the team that you support, you can create a more trendy look by choosing a different color of pants. It can be green, for instance, and if you want to see some examples of how to create an outfit, you can take a look at our Green pants outfit article.


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Dresses are the secret weapons of ours in my opinion. They can fit any situation if you know how to style them. And a starter jacket would look so cool with your dress outfit. If you want your Starter jacket to be the center piece of your outfit, you can choose a dress according to its colors and design. A black off the shoulder dress can go well with every team’s color, I’m sure. If you’d like to see how you can style them, you can check our Black off the shoulder dress article.


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If you ask me, skirts look absolutely stunning with oversized jackets. And an oversized Starter jacket would look amazing with many different styles of skirts. With a leather skirt and a Starter jacket, you would turn all the heads. If you want a guide on how to style a leather skirt, you can take a look at our Leather skirt outfit article.


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People think that sportswear can be hard to make it look stylish. But I don’t think that is true, because you definitely can. You can style a hoodie very stylishly with the right pieces or leggings. How the piece that you choose will look also depends on their fabrics too, beacuse a different fabric can change the whole aura of your outfit. For instance, a pair of faux leather leggings can look so chic yet sporty with your Starter jacket. If you want to learn more about faux leather, you can read our Faux leather clothes article.

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And we have come to the end of the “90s Legendary Starter Jacket” article. Also, I found this video on youtube “Vintage Starter jacket comparison review”. He is comparing old school and new school Starter jackets. You can see the video down below. Moreover, you should definitely check the things I have found for you. You can see all the links in the article. I hope you found this article helpful and enjoyed it as much as I did. And don’t forget “Wear to express, not to impress”.

Stay Stylish!

References for the Images

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